Nursing’s Next Big Idea
The misperceptions are out there. What nurses do, what they look like, and why they matter. Nurses from all backgrounds work to save lives, money, and improve the patient experience. They are doctors in the research lab and boardroom. They are caregivers at the bedside, in the helicopter, or at the scene of an outbreak. Nurses provide full medical care. To exclude nursing is to miss the largest part of the health care story. That's why we created this campaign and video—to lead a fresh perspective on the profession and its future, and inspire the next big nursing idea.