denial oh

Denial, OH

Play Media

134 Americans die each day from an opioid overdose. Ohio has been especially hard hit. Research indicates that nearly 66% of Americans believe opioids are a problem, but only about 19% believe that an overdose could happen in their family. To help change this dangerous mindset, we created the town of Denial, Ohio - a place where parents believe opioid abuse won’t affect “my kids.” In an independent survey, parents and caregivers noted that upon seeing the “Don’t Live in Denial, OH” campaign, they are 57% more likely to talk to their kids about opioids.