Tomodachi J&J Disaster Nursing Training Program
The Tomodachi J&J Disaster Nursing Training Program was created four years ago in the wake of the Great East Japan Earthquake and Tsunami - one of the strongest earthquakes in recorded history. The seven-month program provides nursing students from the impacted region with leadership skills and international disaster relief training, so they can help their communities now and be prepared to better help in future disasters. A critical part of the students' training takes place in the U.S., where they learn from experts in disaster medicine and nursing. This video showcases the impact of the program as it follows the 2018 class though key aspects of their U.S. experience, including disaster simulations, emergency evacuations and hands-on trauma training. The video highlights the heartwarming story of these young students who survived the 2011 earthquake/tsunami, how they were inspired to help others by becoming nurses and their hopes for the future. The video was featured prominently on Johnson & Johnson's corporate website, jnj.com, along with an accompanying article that included additional quotes from program participants and leaders (a link to the article and embedded video is included as part of this entry). It was also amplified on Johnson & Johnson's Instagram, Facebook and Twitter pages, and was subsequently shared/retweeted by the U.S. Japan-Council (Japan), which co-created the training program with Johnson & Johnson. Results include view rates more than two times higher than the company benchmark for both Facebook posts.