Tracy and Dr. Scantlebury PSA
While African Americans are three to four times more likely than White Americans to develop end-stage renal disease, most commonly known as kidney failure, they are even less likely to receive the lifesaving kidney transplant they need in order to avoid becoming just another number. "For many African Americans, they will be told that they will need to stay on dialysis for the rest of their lives. And that is not true," says America's first African American female transplant surgeon Velma Scantlebury-White, MD, one of the women featured in this 60-second video public service announcement produced by the National Kidney Foundation (NKF) as part of THE BIG ASK: THE BIG GIVE platform. The PSA features Dr. Scantlebury-White along with New York business executive Tracy McKibben, who donated a kidney to her mother. "We just didn't know that it was an option to be able to donate," Tracy says. "It really didn't change much for me, but it changed so much for the person that I gave the kidney to." The PSA serves to debunk myths within the underserved African American community about this lingering health crisis, its urgency, and the need to solve the problem through living kidney donations versus years of dialysis. "The impact that kidney disease has on people's lives doesn't have to be the end of the story," says Tracy in the PSA. With living organ donation, it can the beginning of a whole new chapter.