UC Health: Behind the Scenes
Most consumers don’t think about healthcare unless they (or a loved one) need it. UC Health decided to tackle the challenge of awareness in an unorthodox way, building upon the consumer interest in healthcare television dramas such as Grey’s Anatomy, ER, New Amsterdam and others. Now on Season 5 of their Behind the Scenes series, UC Health takes viewers into areas of the hospitals previously unseen by members of the public, using search data and other consumer information to create content that would speak to areas of interest. Viewership continues to rise each season.