Jasmine has over 15 years of expertise in communication strategy and digital marketing across multiple verticals, from finance, entertainment, CPG, healthcare and telecommunications. She is highly regarded for her ability to lead and develop audience first, performance based media strategies, innovative integrated programs, new acquisition tactics, and comprehensive measurement plans.
A university of Michigan grad, Jasmine started her media career at Universal McCann in New York, working on pharmaceutical and technology accounts. Since then, she has steadily rose the industry ranks, developing diverse experience and piling up awards and accolades along the way, including an OMMA Best in Show, Mobile Marketing Best Integration and Global One Award for Content Integration and Business Effectiveness. Jasmine has worked on clients across a broad set of categories, with a specialization in the healthcare/pharma space for brands including Astellas, Bristol-Myers Squibb, Cigna, GSK, Novartis, Takeda, WebMD.
Jasmine joined Omnicom Media Group in 2016 to lead the new Digital department at Pathway, helping modernize the agency’s approach and capabilities. Today at Resolution, OMG’s fastest growing agency, Jasmine is charged with leading holistic communication planning processes while spearheading digital fluency and innovation.
Outside of work, Jasmine remains just as busy as she does in her day job. A few year ago, she took some time off to put her growth mindset to use in philanthropic pursuits important to her – for organizations including New York Cares, the Korean American Family Service Center and Holy Apostles Soup Kitchen.